Manual AdWords reporting can take days. BidCops analyses the data in less than a minute. BidCops speeds up the whole process for PPC managers: it cuts the time staff spend producing reports, automates the process, clearly correlates the data, and makes suggestions for actions which could help improve your PPC conversions. Make your Google AdWords accounts work harder, save time on reporting, make more money, and increase conversions with BidCops.

How does BidCops help with Google AdWords?

The BidCops free PPC reporting tool was developed by a leading UK digital agency, with more than 12 years of experience in optimising and managing paid search campaigns. It is designed to provide easy-to-understand PPC reports in less than a minute: data which would usually take days to compile.

BidCops frees up paid search staff, speeds up the PPC reporting process and sums up your data. BidCops provides the necessary data to empower you to take actions to improve your Google AdWords account. BidCops makes you the judge and jury. Each report provides you with clear evidence to inform the decisions and actions you take to improve your PPC advertising campaigns.

Will BidCops help me with Google AdWords?

I’m new to paid search and need AdWords help!

Worry not. A PPC reporting tool can be a useful aid when getting to grips with AdWords, and BidCops can help. It reports on 12 crucial PPC metrics, so you won’t miss any important data – and it does it all in a few seconds. After auditing your AdWords account, BidCops provides the information you need to decide how to improve your PPC performance.

If you’re completely new to PPC advertising, a PPC tool like BidCops may be too advanced for you. If you need AdWords advice, or help with PPC management, please contact us, and we can put you in touch with the experts at ClickThrough Marketing who created BidCops, to discuss how our paid search expertise could boost your AdWords performance.

I’m a seasoned PPC manager looking to improve my existing AdWords campaigns!

Time. We all need it. When it comes to finding a useful PPC reporting tool, anything which helps with AdWords reporting is a bonus: it usually takes days to extract important data, compile it, and contextualise it. BidCops does this in 30 seconds. So instead of slaving away over AdWords metrics, you can get in-depth data at the push of a button: leaving you to focus on implementing improvements to your PPC campaign.

We’re a PPC agency looking to improve efficiency across a number of client accounts!

BidCops is a great free PPC tool for agencies. It can help clients understand the demands of PPC management – but it also helps save agency staff time, by vastly speeding up the AdWords reporting process. It is used regularly by the industry-leading experts at ClickThrough Marketing, who created BidCops, because it saves so much time on PPC reporting. The time saved is reinvested into client accounts, to make existing budgets go much further and deliver all-important increases in AdWords conversions.

What makes BidCops better than other free PPC tools?

There are other free PPC tools available, but none offer the usability, features or detail of BidCops. We wanted to create an AdWords reporting tool which provides meaningful information to help paid search staff make better decisions. The result is an in-depth reporting dashboard which offers deeper insights than other PPC tools.

Unlike other free PPC tools, BidCops offers lots of free support, with a helpline staffed by AdWords-qualified professionals. We’ve also added a full FAQ and glossary in every report, to make things simple and straightforward to understand, no matter who is reading.

But it gets better. What use is an AdWords reporting tool without a date range selector? Or a PPC reporting tool without the option to export reports as a PDF?

BidCops offers both these useful features as standard in its PPC reports. On top of that, the BidCops dashboard covers more meaningful metrics than most other PPC tools – providing actionable data, including: a performance summary; list of keywords by conversion; keywords with spend but no conversions; budget % by match type; average keyword position; and cost per acquisition by match type.

By providing genuine, useful PPC information – rather than just scoring accounts as a ‘pass’ or ‘fail’ - BidCops empowers users to fully understand how their PPC accounts are performing. And because we’ve also added in best practice recommendations from Google, BidCops offers an extra source of advice and information to help PPC staff make the right decisions.

Google AdWords Best Practice Recommendations

BidCops puts important PPC data at your fingertips: but what actions should you take, based on the information provided? An AdWords reporting tool can’t manage your accounts at arms’ length – but, we have provided best practice recommendations from the Google AdWords team alongside each PPC report, so you can understand the statistics and ensure you are analysing the right information to help improve your account.

Is BidCops strictly an AdWords reporting tool?

Yes, BidCops is currently only available as an AdWords reporting tool – we’re working on versions for other paid search engines.

Is the BidCops PPC tool endorsed by Google?

BidCops was created by an industry-leading team of Google AdWords-qualified PPC experts. We always keep Google in the loop, and we’ve discussed our automated Google AdWords tool with them at length.

BidCops is approved by the Google API team, and Google decided to make the company behind the BidCops PPC tool, ClickThrough Marketing, a Google AdWords Certified Partner. We’re very proud.

If I get stuck with BidCops, can you help?

We’ve set up a free advice line for all BidCops clients, so you can call for help and support with BidCops reports when you need it.

If I get stuck with AdWords, can BidCops help?

BidCops is a free PPC tool: it isn’t a replacement for a PPC manager or PPC agency. Instead, it is useful to assist in PPC management and reporting. If you need Google AdWords help – whether setting up an account, managing your budget or researching your competition - the expert team behind BidCops, ClickThrough Marketing, is available to discuss ways to help you get to grips with paid search advertising.

What metrics are included in the BidCops report?

BidCops pulls data on 12 important AdWords metrics. Below are some of the actionable insights these reports provide – see the Features page for a detailed breakdown of the BidCops AdWords audit.

• PPC Keywords: Quickly see which PPC keywords work for you, and which don’t.
• Keyword Conversions: See the 25 best and 25 worst keywords in your AdWords account, and track how many of your keywords are performing.
• AdWords Quality Score: Discover areas for improvement to help increase your Quality Score and decrease your PPC costs.
• PPC budget split: Clearly see how your PPC budget is being spent – and decide whether to make tweaks to improve your profits.
• Text Ads: Analyses the number of text ads per to help increase clickthrough rate and conversions.