Monthly Archives: April 2013

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AdWords Basics: Improving Your Choice of Keywords

Beginners to Google AdWords can be forgiven for assuming that the task of setting up a pay-per-click (PPC) campaign is easy. In truth, it is easy. Google makes life quite simple for those who are new to the game. But setting up a successful campaign requires a little more effort than loading a PPC tool, […] Read More →

Getting The Best From A Smaller AdWords Budget

All pay-per-click (PPC) advertisers would appreciate a bigger budget, but many are required to work with a relatively small monthly allowance. How can PPC account managers utilise Google AdWords help to maximise the potential of a small Google AdWords budget? Efficiency It may be small, but that does not mean it cannot make an impact. […] Read More →

Tailoring A Better Landing Page Experience With Content Experiments

What makes a good landing page? Most pay-per-click (PPC) experts agree that a landing page should be tailored to suit the content or focus of an ad or keyword; for example, an ad for toy cars should take search-engine users who click on it to a page about toy cars. If the landing page is […] Read More →

AdWords Basics: How Does Google Determine Landing Page Experience

Google AdWords users have good reason to create excellent landing pages. If the destination URL of an ad on Google fails to live up to expectations, visitors will head elsewhere. A good landing page, therefore, can encourage visitors to convert clicks into sales or subscriptions (or whatever action can be considered a conversion). But there […] Read More →

AdWords Basics: Campaign Start And End Dates

Google AdWords help is often sought by beginners and inexperienced pay-per-click (PPC) account managers who do not know how best to set up a campaign. The structure of an AdWords account is especially important when large campaigns or multiple ad groups need to be managed. One feature of AdWords that is often overlooked during the […] Read More →

AdWords Basics: A Guide To Ad Group Statuses

Pay-per-click (PPC) specialists who manage large accounts or multiple campaigns in Google AdWords soon appreciate the importance of status. If ad group statuses are not monitored carefully, the success of entire campaigns may be compromised, especially if ad groups that were paused temporarily are forgotten about and never resumed, or low-performing campaigns that were meant […] Read More →

Four Things You Could Do To Improve Your AdWords Conversion Rate

In the world of pay-per-click (PPC) advertising, impressions and clicks are important, but conversions are the only true measure of success. Click-through rates (CTRs) tend to be significantly higher than conversion rates, however, which is why many account managers go in search of Google AdWords help to improve results. Provided below are four ways to […] Read More →

Yielding AdWords Conversions With A Good Mobile Site

A successful AdWords campaign hinges on several factors, not least the extent to which targeted ads are optimised. A targeted ad is one that is created and positioned for a specific type of user. Such ads usually have their own landing pages, which are heavily optimised for particular products or services. Ad copy is written […] Read More →

Getting Just The Right Ad Rotation Setup In AdWords

The importance of ad rotation in Google AdWords is realised sooner or later by most pay-per-click (PPC) account managers, especially those who deal with numerous campaigns and ad groups, but not everyone takes advantage of this extremely basic PPC feature. How Does Ad Rotation Work? Ad rotation enables account managers to determine how and when […] Read More →

How To PPC: What Is AdWords Campaign Experiments?

Google often refers to AdWords Campaign Experiments as simply ‘ACE’. As many pay-per-click (PPC) account managers soon discover – having consulted Google AdWords help – the acronym describes the free PPC tool perfectly. But what exactly is ACE? Experimentation As its name suggests, Campaign Experiments provides AdWords account managers with an opportunity to experiment with […] Read More →

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