Monthly Archives: August 2013

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Monitoring Invalid Clicks Within Your Google AdWords Account

Keeping track of invalid or unwanted clicks coming through your Google AdWords account can be a tricky business. You want to be sure that you only pay for clicks that actually benefit your account, even if someone doesn’t make a purchase, subscribe to a service or perform some other targeted action. But not all clicks […] Read More →

Five Things to Consider When Planning a Seasonal Campaign

Seasonal pay-per-click (PPC) campaigns can be hugely successful and for some businesses they account for a large proportion of annual turnover. However, the fact that the opportunities presented by a seasonal campaign only come around periodically, usually once a year, means that getting them right at the first attempt is vital. Source promotions early Many […] Read More →

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