Monthly Archives: December 2013

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Improving Brand Awareness With PPC

In our final post of the year, Anisha Birdi shares some Google AdWords help and advice for increasing brand awareness through PPC. When people think of PPC, they usually think of paid search. This tends to include strong calls to action, and is written in title case in order to garner as many clicks as […] Read More →

When's The Right Time To Pause Or Delete PPC Ads?

There are a number of reasons to pause ads or campaigns when it comes to PPC, but as our latest Google AdWords help blog from PPC expert Alison Booth explains, learning when to pause or delete them is more of a fine art. Pausing or deleting PPC adverts is a lot like the sacking of […] Read More →

Planning For A Seasonal Christmas PPC Campaign

The trees and decorations have gone up, and the mad rush for gifts is well underway – Christmas is now just around the corner. However, it’s far enough away to create a seasonal Christmas pay-per-click marketing campaign. Here, PPC account executive, Joe Farley, looks at the things PPC account managers should do before launching a […] Read More →

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