Monthly Archives: October 2014

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4 Free Tools and Resources to Plan a Christmas PPC Campaign

BidCops - Experian Calendar

If you haven’t already started planning your Christmas campaigns, now is the time! To help you along, Sam Thomas shares some of our favourite free tools and resources for festive campaign planning… 1. Experian’s 2014 Marketing Trends Calendar This isn’t paid search-specific, but that doesn’t really matter. Experian’s marketing trends calendar is just as useful […] Read More →

Callout Extensions: Do They Improve PPC Click-Through Rate?

Callout-Extensions-Example

When callout extensions launched back in September, Google cited a case study claiming a nine per cent increase in conversion rates. But do they have an impact on other key metrics, like click-through rate (CTR)? Anisha Birdi investigates… Even if you’re unfamiliar with callout extensions by name, you’ve almost certainly have seen them by now […] Read More →

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