Category Archives: Impression Share

The Importance of Impression Share

Should we care about impression share? As BidCops PPC expert Sam Thomas explains, clicks count for a lot, but impression share can reveal a lot about your account too – and provides vital insights for optimisation. If you are running a pay-per-click (PPC) campaign you will no doubt have access to an abundance of information […] Read More →

How to PPC: What's impression share?

Finding a perfect balance is almost an impossible task. From scales, to playground teeter-totters, to the ratios of your impression share (IS) in a PPC campaign, it’s rare to find an unwavering set. Ends are forever swaying, and waiting for a single factor to push it one way or another. But when it comes to […] Read More →

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