Category Archives: Quality Score

Four Ways To Improve An Ailing Quality Score in AdWords

Quality Score is the measure of an ad’s relevance to the people who see it. Google calculates Quality Score to increase the probability of ads being displayed to the right people at the right time. A high Quality Score tends to improve ad positions, bid estimates, cost-per-click (CPC) and auction eligibility, whereas a low Quality […] Read More →

Quality Score Fluctuations In Adwords What Causes Them?

Quality Score affects many aspects of an AdWords campaign, which is why some pay-per-click (PPC) experts argue that Quality Score ought to be every account manager’s priority. The problem with Quality Score is that, until recently, the way in which it is calculated has been a complete mystery to everyone outside Google. Website owners have […] Read More →

Boosting your Quality Score with fresh creatives

In Google AdWords, Quality Score (or QS) has a big impact on how much a company is charged per click on each of its keywords. This can perhaps be most greatly determined by how relevant each keyword or phrase is to the ad text (or creative) or how relevant it is to the term searched. […] Read More →

Top Tips on improving your Google AdWords Quality Score

Quality score is a rating out of 10 (Image: Flickr

Quality Score (QS) determines how much you have to pay to bid on keywords within Google AdWords. By association, your Quality Score dictates how much it will cost you to run PPC campaigns. Obviously, most marketers will want to operate as cheaply and efficiently as possible, and one of the best ways to achieve this Read More →

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