Instagram Turns On Advertising API

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Instagram is now offering digital marketers another advertising vehicle, after the Facebook-owned photo-sharing app turned on its advertising API last week.

The popular app could well have the credentials to rival Google and Twitter for online ad spend, according to some industry analysts. eMarketer has forecast the app could generate $595 million in ad revenue in 2015 while Bank of America Merrill Lynch reported that Instagram’s ad revenues could reach $1 billion by 2017.

The new Instagram advertising API gives digital marketers another string to their social PPC bow. Now they can plan their Instagram campaigns alongside their other digital marketing efforts. This means brands can cross-promote across multiple platforms, including Instagram, and then monitor the entire campaign’s performance, including Instagram, using third-party platforms.

However, this is not Instagram’s first foray into digital advertising. As part of its Facebook ownership, the photo-sharing app announced that all Facebook’s ad-targeting tools would be available to Instagram advertisers in June 2015. Instagram also launched its ‘Shop Now’ buttons in June, while earlier this year Instagram introduced carousel ads.

News brought to you by BidCops – the PPC reporting tool.

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