Tag Archives: Adwords

Planning For A Seasonal Christmas PPC Campaign

The trees and decorations have gone up, and the mad rush for gifts is well underway – Christmas is now just around the corner. However, it’s far enough away to create a seasonal Christmas pay-per-click marketing campaign. Here, PPC account executive, Joe Farley, looks at the things PPC account managers should do before launching a […] Read More →

Choosing A Bid Option Based On Your AdWords Campaign Goals

Many aspects of PPC marketing are incredibly time consuming – from the perpetual process of optimisation to the mass of monthly reports to be produced at the end of each month. However, Google AdWords’ flexible bidding strategies have proven to be something of a time saver for account managers. Here, PPC account executive Anisha Birdi […] Read More →

Does An AdWords Account Ever Become 'Full' When It Comes To Keywords?

Can an AdWords account become full with keywords? It seems a reasonable enough question, and as Joe Farley explains, when you look at it in a bit more depth, the answer is a lot more than a simple yes or no answer. While this question can be answered quite simply in the affirmative  – yes […] Read More →

A Beginner's Guide To Enhanced Sitelinks Within Google AdWords

Rolled out as part of the recent Google AdWords enhanced campaigns update, enhanced sitelinks have already had quite an impact on the working lives of many a PPC advertiser – for the better too. Here, paid search manager, Alison Booth, takes a closer look at the beneficial aspects of enhanced sitelinks. Originally launched by Google […] Read More →

How Can Google's AdWords Campaign Bid Simulator Benefit Account Managers?

Google’s AdWords Campaign Bid Simulator is commonly overlooked by some account managers in PPC marketing. Here, senior PPC account executive, Ian Boyden, looks at just three of the benefits those professionals avoiding using it could miss out on. Last month Google updated its popular Bid Simulator feature, giving it the capability to estimate conversions, as […] Read More →

How To Measure The Impact of A Brand Awareness Campaign On AdWords

Although criminally overlooked by many advertisers for brand awareness purposes, PPC is great for it – especially for SMEs (small-to-medium-sized businesses) and new companies. Here, PPC account executive Anisha Birdi identifies and highlights the elements advertisers could use to measure the impact of a brand awareness campaign within Google AdWords. For new businesses there’s nothing […] Read More →

The Importance of Impression Share

Should we care about impression share? As BidCops PPC expert Sam Thomas explains, clicks count for a lot, but impression share can reveal a lot about your account too – and provides vital insights for optimisation. If you are running a pay-per-click (PPC) campaign you will no doubt have access to an abundance of information […] Read More →

Checking Your Google AdWords Ads with the Ad Preview Tool

The process of putting together an ad campaign can feel gruelling, even if you use every Google AdWords tool going. The research can feel like a never-ending process, the testing can feel like an exercise in guesswork and the keywords sometimes seem to be too numerous to list. However, one thing you shouldn’t forget to […] Read More →

Monitoring Invalid Clicks Within Your Google AdWords Account

Keeping track of invalid or unwanted clicks coming through your Google AdWords account can be a tricky business. You want to be sure that you only pay for clicks that actually benefit your account, even if someone doesn’t make a purchase, subscribe to a service or perform some other targeted action. But not all clicks […] Read More →

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