Tag Archives: Broad Match

Choosing A Bid Option Based On Your AdWords Campaign Goals

Many aspects of PPC marketing are incredibly time consuming – from the perpetual process of optimisation to the mass of monthly reports to be produced at the end of each month. However, Google AdWords’ flexible bidding strategies have proven to be something of a time saver for account managers. Here, PPC account executive Anisha Birdi […] Read More →

The Benefits of Broad Match

The official Google AdWords help pages contain plenty of useful information on setting up an account, creating a campaign and organising keywords into ad groups. Google’s help section also provides advice on how to select keywords, which can prove difficult for beginners to pay-per-click (PPC) advertising. One of the main difficulties associated with keywords is […] Read More →

The Benefits of Exact Match

The basics of pay-per-click (PPC) advertising ought not to confuse beginners. Though Google AdWords help may be sought on more advanced topics, most account managers should be able to work out how to create a campaign, set up an ad group and add one or two keywords. They should also know that ads may appear […] Read More →

The Benefits of Phrase Match

Deciding on a group of keywords to promote via pay-per-click (PPC) advertising can be a challenge. But choosing between the three available match types in Google AdWords is arguably even more difficult, if only because the decision will affect the entire flow of traffic generated by ads. Beginners to PPC advertising should always seek Google […] Read More →

AdWords Basics: Improving Your Choice of Keywords

Beginners to Google AdWords can be forgiven for assuming that the task of setting up a pay-per-click (PPC) campaign is easy. In truth, it is easy. Google makes life quite simple for those who are new to the game. But setting up a successful campaign requires a little more effort than loading a PPC tool, […] Read More →

Top three tips to avoid a depleted daily budget

Running out of funds on a pay-per-click campaign can be incredibly frustrating for an account manager. Due to the ebb and flow of clicks and impressions, budget allocation can fluctuate over time. AdWords budgets can run out of money at the most inopportune of moments – i.e. the ones when they’re desperately required most. However, […] Read More →

Google Keywords: What kind of AdWords match type are you?

So, now we know more about keyword match types in Google AdWords, and why they are absolutely vital in a pay per click marketing campaign, it’s probably worth looking at why they even exist. If you sell blue shoes, surely customers are smart enough to find your products via Google? Especially if you’re using the […] Read More →

How to PPC: keyword match types

When it comes to running a PPC campaign, your selection of AdWords keyword match types is vital. There are four in total – broad; phrase; exact and broad match modifier – and they all differ significantly. Campaign performance can hinge on your choice of keyword match types. So in order to understand how to run […] Read More →

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