Tag Archives: Keywords

PPC Brand Bidding: Can I Bid On Competitor Brand Names as Keywords?

In this week’s post, Bidcops PPC whiz-kid Sam Thomas has some sage Google AdWords PPC advice: tread carefully when it comes to brand bidding! If you’ve ever been on Google, typed your brand name into the search bar, and then gazed in horror as no less than three of your competitors seem to appearing with […] Read More →

Budget-Sapping Errors to Avoid on AdWords

There is no doubt that online firms can increase their turnover by advertising through Google AdWords. But there is also no guarantee that companies will not lose money in the process. Read on for Google AdWords help on avoiding the most common budget-sapping mistakes. Search Network Pay-per-click (PPC) ads can appear in multiple locations. In […] Read More →

Four Things You Could Do To Improve Your AdWords Conversion Rate

In the world of pay-per-click (PPC) advertising, impressions and clicks are important, but conversions are the only true measure of success. Click-through rates (CTRs) tend to be significantly higher than conversion rates, however, which is why many account managers go in search of Google AdWords help to improve results. Provided below are four ways to […] Read More →

How does Enhanced Cost-Per-Click (ECPC) bidding work?

One of the more interesting pay-per-click (PPC) tools provided by Google is the enhanced cost-per-click (ECPC) feature. Similar in focus to Conversion Optimiser, ECPC works by increasing bids for clicks that are deemed to be valuable. Though account managers might be reluctant to use a system that automates the process of raising bids, ECPC ensures […] Read More →

Shared Budgets In AdWords – How Useful Are They?

Shared budgets in Google AdWords are very useful for pay-per-click (PPC) professionals, especially those who manage large accounts. But not all account managers are aware of the benefits of shared budgets, perhaps in part because Google’s basic description of the service fails to highlight its main qualities. Why Share? Account managers have been taught to […] Read More →

Four Ways To Improve An Ailing Quality Score in AdWords

Quality Score is the measure of an ad’s relevance to the people who see it. Google calculates Quality Score to increase the probability of ads being displayed to the right people at the right time. A high Quality Score tends to improve ad positions, bid estimates, cost-per-click (CPC) and auction eligibility, whereas a low Quality […] Read More →

AdWords Basics: Scheduling Ads In AdWords

Novice pay-per-click (PPC) account managers can rely on official Google AdWords help to get them started, but even the most basic tasks can get overlooked by inexperienced account managers, largely because AdWords supports so many features. One aspect of managing a PPC campaign that is often ignored by beginners is the scheduling of ads. As […] Read More →

Five Considerations To Make When Setting Up A PPC Ad

Pay-per-click (PPC) advertising involves a degree of trial and error. Experienced account managers know what to do with a campaign initially, but success tends to result from a process of experimentation. Different bids, keywords and placements can be trialled, an ad copy edited and location extensions widened. The capacity to change important aspects of an […] Read More →

What Makes A Great PPC Ad?

What makes a pay-per-click (PPC) ad good can be summarised in a few words. Identifying a poor-quality ad is even less of a challenge, not least because it is likely to attract few, if any, clicks. But what about great PPC ads – how can website owners and campaign managers write the perfect copy for […] Read More →

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