Tag Archives: Ppc Advertising

Two Benefits of the AdWords Traffic Estimator

Traffic Estimator is a popular Google AdWords tool that can help pay-per-click (PPC) account managers change the focus or direction of campaigns. The program works by estimating the performance of bids and keywords in test campaigns. Based on actual data, Traffic Estimator provides account managers with a reliable insight into the performance of different ad […] Read More →

How to PPC: What makes a great PPC landing page?

Empirical evidence suggests that the most recent round of search-engine updates from Google has served to place greater emphasis on the quality and structure of pay-per-click (PPC) landing pages. Website owners understandably spend a great deal of time and effort on PPC advertising campaigns, but how much attention should they pay to the design, layout […] Read More →

How to write a PPC hook

For companies of all sizes, customer interaction has long since been an anomaly. No matter what businesses may try, there’s no sure-fire way to get shoppers on board with their brand; at least technically. But that doesn’t mean companies haven’t been trying all the same. From gimmicks, to giveaways, to coupons, to whatever other hair-brained […] Read More →

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