Tag Archives: Ppc Tool

AdWords Basics: Improving Your Choice of Keywords

Beginners to Google AdWords can be forgiven for assuming that the task of setting up a pay-per-click (PPC) campaign is easy. In truth, it is easy. Google makes life quite simple for those who are new to the game. But setting up a successful campaign requires a little more effort than loading a PPC tool, […] Read More →

Stuck For Keyword Ideas? Use the AdWords Keyword Tool!

Choosing keywords ought to be simple, but it rarely is in practice. Website owners often select keywords on the basis of what they know about their business or industry, whereas pay-per-click (PPC) account managers tend to base choices on measurable data. Sometimes conflict arises between website owners and account managers when choosing keywords. Sometimes indecision […] Read More →

Two Top Tips For Using Location Extensions in PPC Ads

Location extensions in Google AdWords enhance the dimensionality of pay-per-click (PPC) advertising. More specifically, they provide account managers with greater control over who sees what from where. Provided below are two tips for using location extensions in AdWords. 1. Campaign-Level and Ad-Level Location Extensions Official Google PPC advice is available on numerous subjects, including location […] Read More →

Two Benefits of the AdWords Traffic Estimator

Traffic Estimator is a popular Google AdWords tool that can help pay-per-click (PPC) account managers change the focus or direction of campaigns. The program works by estimating the performance of bids and keywords in test campaigns. Based on actual data, Traffic Estimator provides account managers with a reliable insight into the performance of different ad […] Read More →

Five Benefits Of Google's Conversion Optimizer

Several years ago, Google provided AdWords users with a new pay-per-click (PPC) tool that was designed to improve the cost-effectiveness of conversions. So far as official Google AdWords PPC tools went, the new program, called Conversion Optimizer, appeared too good to be true at the time. Even today, Conversion Optimizer is one of the most […] Read More →

BidCops Data Shows Ad Position Could Affect Conversion Rates

Now that BidCops is three months old, we’ve pooled together a massive amount of anonymous data from reports run with the PPC tool. And when we say ‘massive’, we mean massive. It’s humungous. Nonetheless, our PPC experts wasted no time in extracting some interesting paid search insights. One of the key things we noticed was […] Read More →

Five Considerations To Make When Setting Up A PPC Ad

Pay-per-click (PPC) advertising involves a degree of trial and error. Experienced account managers know what to do with a campaign initially, but success tends to result from a process of experimentation. Different bids, keywords and placements can be trialled, an ad copy edited and location extensions widened. The capacity to change important aspects of an […] Read More →

How to PPC: What Are Ad Extensions?

One aim of pay-per-click (PPC) advertising is to increase the exposure of a product, service or brand. Another is to improve conversion rates, so that the value of sales or subscriptions is worth more than the cost of the campaign. Achieving the latter can often be difficult, regardless of how many times an ad is […] Read More →

What Makes A Great PPC Ad?

What makes a pay-per-click (PPC) ad good can be summarised in a few words. Identifying a poor-quality ad is even less of a challenge, not least because it is likely to attract few, if any, clicks. But what about great PPC ads – how can website owners and campaign managers write the perfect copy for […] Read More →

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