Three Ways to Edit Your AdWords Keyword Bids


BidCop warning of poorly performing PPC account

Editing your keyword bids can be a long, drawn-out process when you are trying to make adjustments across an entire account, especially if you have a number of campaigns and hundreds of keywords to manage. There are a few ways to make the process easier without running the risk of overlooking something essential or getting so bogged down in the details that you never get the job finished. There are different ways of editing keyword bids that suit different situations, so choosing the right one should be easy.

AdWords editor is a Google PPC tool which allows you to work offline on your campaigns. It can help you to save time and enable you to make bulk changes to keyword bids. The tool is simple and easy to use and you can search for keywords and edit the bids quickly and easily without having to wait for pages to load as you navigate the main site. Using both the AdWords interface and the offline editor together can make bid editing fast and efficient. You can use the information from your account to identify keywords which need to have their bids edited and then find the keyword easily within the offline editor and change the bids quickly. Once you have made the necessary changes, you upload them all from Editor, meaning that you don’t have to worry about saving each individual change in your account.

For account managers who have enhanced campaigns in their account, it is also possible to edit bids through uploading keyword downloads in CSV format. This is an ideal way to bulk edit bids, especially if you base those edits on the information contained in the report. To implement your changes, it is important to understand the annotation terminology to ensure that the system can understand the changes you want to make. You can either export a file from AdWords Editor or create a new file, depending on how many changes you want to make and which is the most practical option for your account. If you edit the file in Excel, you need to ensure that you save it in the correct format so that it can be uploaded correctly. You can upload a normal excel spreadsheet as you copy and paste the changes straight into AdWords Editor. You need to ensure that the spreadsheet you are pasting the data from has the correct headings.

Google’s advanced bid changes tool allows you to make multiple changes to your bids either by ad group, placement or individual keyword. You can change bids via a number of methods, depending on your campaign goals; for instance, you can increase or decrease keyword bids by a percentage if you have decided to raise your budget or need to reign in your spending. You can also alter bids based on the position in which you want your ads to be shown, such as on the first page or in the top position. You can also revert bids on individual keywords to the ad group default.

Get the low-down on paid search from BidCops – provider of Google PPC reporting tools.


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