Each BidCops report contains information on 12 crucial Google AdWords metrics – in clear, easy-to-understand graphs and tables. We’ve provided descriptions of what each piece of data means, alongside best practice recommendations from Google AdWords to help you make sense of the statistics.
When BidCops generates a detailed PPC performance summary, it provides an overview showing your AdWords impressions, clicks, clickthrough rate, cost per click, overall cost, average position, conversions, conversion rate and cost per acquisition.
This graph clearly shows how much you have spent on keywords without conversions – highlighting potential budget wastage – as well as your spend on keywords which did convert.
Quickly see the number of keywords failing to convert in your AdWords account, alongside those which have driven sales or leads.
See the best 25 keywords in your account, and how many conversions they achieved. We’ve included lots of best practice recommendations to help guide how you act on this data.
BidCops hunts down the keywords you pay for, but which fail to convert. There may be several reasons why: so we’ve given guidance to help you discover why keywords aren’t working, so you can make the right decisions on how to improve your AdWords account.
By showing how your budget is spent on different match types, you can clearly see your options to boost conversions and better control your budget.
This graphic clearly shows the number of clicks your PPC ads are receiving, so you can decide how to split your budget on broad match, exact, phrase or broad modified keywords.
CPA is a key metric for PPC – the less it costs for you to acquire a click, the more profitable AdWords becomes. This shows how much your account has spent on acquisitions across each of the four match types, and suggests ways to control your spending.
Quality Score is one of the most important metrics for PPC. A high quality score decreases your AdWords costs. BidCops hunts down keywords with a poor Quality Score, so you can see where action is needed to improve your clickthrough rate, and in turn, your Quality Score.
There are different ways to use PPC advertising. Text ads include a short summary of the product or service you are selling. This graph shows how many text ads appear in each of your ad groups. Increasing the number of ads, or the quality of the text ad, may help improve your clickthrough rates.
Understanding where your PPC text ads are displayed in the search results can be a crucial way to improve your AdWords performance. This graph shows the average positions reached by your PPC keywords.
This provides vital insight into how many times your ads have been displayed to searchers, compared to the how many times they could have been shown based on the total number of searches. We’ve included guidance about how to control impression share for your most important keywords.
Discover the gap between your maximum, and average, costs per click. By closing the gap, you can get better control of your PPC budget.