Monthly Archives: March 2013

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The Importance of PPC Ad Relevancy

Google AdWords help is available on just about every topic relating to pay-per-click (PPC) advertising, but sometimes account managers neglect the basics when managing a campaign. Though Google’s help pages highlight the importance of ad relevance, busy, distracted or inexperienced account managers often risk the success of entire campaigns by failing to keep ads relevant. […] Read More →

Two Top Tips For Using Location Extensions in PPC Ads

Location extensions in Google AdWords enhance the dimensionality of pay-per-click (PPC) advertising. More specifically, they provide account managers with greater control over who sees what from where. Provided below are two tips for using location extensions in AdWords. 1. Campaign-Level and Ad-Level Location Extensions Official Google PPC advice is available on numerous subjects, including location […] Read More →

Two Benefits of the AdWords Traffic Estimator

Traffic Estimator is a popular Google AdWords tool that can help pay-per-click (PPC) account managers change the focus or direction of campaigns. The program works by estimating the performance of bids and keywords in test campaigns. Based on actual data, Traffic Estimator provides account managers with a reliable insight into the performance of different ad […] Read More →

A What's What Of Keyword Statuses In Adwords

Pay-per-click (PPC) professionals often seek Google AdWords help on relatively complicated or arcane subjects, not least when they attempt to understand Quality Score in more depth. But sometimes the simplest features of a system cause the most confusion. In the case of keyword statuses in AdWords, PPC professionals may expect to know what they are […] Read More →

Four Ways To Improve An Ailing Quality Score in AdWords

Quality Score is the measure of an ad’s relevance to the people who see it. Google calculates Quality Score to increase the probability of ads being displayed to the right people at the right time. A high Quality Score tends to improve ad positions, bid estimates, cost-per-click (CPC) and auction eligibility, whereas a low Quality […] Read More →

Five Benefits Of Google's Conversion Optimizer

Several years ago, Google provided AdWords users with a new pay-per-click (PPC) tool that was designed to improve the cost-effectiveness of conversions. So far as official Google AdWords PPC tools went, the new program, called Conversion Optimizer, appeared too good to be true at the time. Even today, Conversion Optimizer is one of the most […] Read More →

Quality Score Fluctuations In Adwords What Causes Them?

Quality Score affects many aspects of an AdWords campaign, which is why some pay-per-click (PPC) experts argue that Quality Score ought to be every account manager’s priority. The problem with Quality Score is that, until recently, the way in which it is calculated has been a complete mystery to everyone outside Google. Website owners have […] Read More →

BidCops Data Shows Ad Position Could Affect Conversion Rates

Now that BidCops is three months old, we’ve pooled together a massive amount of anonymous data from reports run with the PPC tool. And when we say ‘massive’, we mean massive. It’s humungous. Nonetheless, our PPC experts wasted no time in extracting some interesting paid search insights. One of the key things we noticed was […] Read More →

AdWords Basics: Scheduling Ads In AdWords

Novice pay-per-click (PPC) account managers can rely on official Google AdWords help to get them started, but even the most basic tasks can get overlooked by inexperienced account managers, largely because AdWords supports so many features. One aspect of managing a PPC campaign that is often ignored by beginners is the scheduling of ads. As […] Read More →

Pausing Keywords In PPC Accounts – When Is It Appropriate?

Much to the dismay of pay-per-click (PPC) account managers, official Google AdWords advice on the topic of pausing keywords is somewhat limited. Why should keywords be paused? When should they be resumed? What effect does a paused keyword have on Quality Score? Pause or Delete? The difference between pausing and deleting keywords is predominantly symbolic. […] Read More →

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