Monthly Archives: May 2013

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The Benefits of Phrase Match

Deciding on a group of keywords to promote via pay-per-click (PPC) advertising can be a challenge. But choosing between the three available match types in Google AdWords is arguably even more difficult, if only because the decision will affect the entire flow of traffic generated by ads. Beginners to PPC advertising should always seek Google […] Read More →

Budget-Sapping Errors to Avoid on AdWords

There is no doubt that online firms can increase their turnover by advertising through Google AdWords. But there is also no guarantee that companies will not lose money in the process. Read on for Google AdWords help on avoiding the most common budget-sapping mistakes. Search Network Pay-per-click (PPC) ads can appear in multiple locations. In […] Read More →

Monitoring Performance within AdWords

Pay-per-click (PPC) advertising is by no means an exact science; advertisers must experiment with settings, ads, keywords, placements and bids to stay competitive. But how can competitiveness be measured? More to the point, how can we monitor performance within the Google AdWords tool? The Big Picture In AdWords, free PPC tools provide account managers with […] Read More →

How to PPC: Creating New Ad Groups

Pay-per-click (PPC) beginners often seek Google AdWords help on setting up a new account or campaign, but what about an ad group? Do inexperienced account managers realise the benefits of ad groups? And how exactly do they go about creating them? Ad Groups Ad groups are integral components of an AdWords campaign. Beginners are advised […] Read More →

Optimisation? Destination URLs? Display URLs?! More AdWords Jargon

What does it mean to optimise a Google AdWords campaign? Why are destination URLs important? And how is a display URL any different? Optimisation Beginners to pay-per-click (PPC) advertising often seek official Google AdWords help, only to arrive at a wall of jargon. Optimisation is one term that is repeated throughout Google’s help pages and […] Read More →

Changing Your AdWords Campaigns Following an Experiment

Beginners to pay-per-click (PPC) advertising are more than capable of setting up reasonably successful Google AdWords campaigns, but the experts know how to tweak campaigns to make them even more successful. One of the many tools available to experienced account managers is AdWords Campaign Experiments (ACE). ACE Google AdWords help may be sought on how […] Read More →

Improving Your Ad Positions In AdWords

Ad position in Google AdWords is obviously very important. But what constitutes a good position and how can a sub-optimal position be improved? Top, Side and Bottom An ad that has a number-one position can load above and at the bottom of Google’s organic search results. But because they’re displayed in the top position users […] Read More →

AdWords Basics: What Is Reach?

Even experienced pay-per-click (PPC) account managers seek Google AdWords help on certain subjects. Knowing which tools or features to activate, how to use them effectively and what benefits can be derived from them requires expert knowledge in some cases. One example of an AdWords service that can cause confusion among account managers is Reach, which […] Read More →

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