Monthly Archives: October 2013

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Does An AdWords Account Ever Become 'Full' When It Comes To Keywords?

Can an AdWords account become full with keywords? It seems a reasonable enough question, and as Joe Farley explains, when you look at it in a bit more depth, the answer is a lot more than a simple yes or no answer. While this question can be answered quite simply in the affirmative  – yes […] Read More →

A Beginner's Guide To Enhanced Sitelinks Within Google AdWords

Rolled out as part of the recent Google AdWords enhanced campaigns update, enhanced sitelinks have already had quite an impact on the working lives of many a PPC advertiser – for the better too. Here, paid search manager, Alison Booth, takes a closer look at the beneficial aspects of enhanced sitelinks. Originally launched by Google […] Read More →

How Can Google's AdWords Campaign Bid Simulator Benefit Account Managers?

Google’s AdWords Campaign Bid Simulator is commonly overlooked by some account managers in PPC marketing. Here, senior PPC account executive, Ian Boyden, looks at just three of the benefits those professionals avoiding using it could miss out on. Last month Google updated its popular Bid Simulator feature, giving it the capability to estimate conversions, as […] Read More →

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