Monthly Archives: March 2014

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Google Shopping Campaigns For PLAs – An Initial View

Back in October, Google announced a new campaign type with the promise of making it easier for PPC account managers to manage Product Listing Ads (PLAs). ClickThrough Marketing’s senior PPC account executive Joe Farley has begun to see the impact of these changes in the past month or so. Here, he looks at whether the […] Read More →

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