Monthly Archives: March 2015

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From Product Search to Paid Search: The Evolution of Google Shopping

Google Shopping is now an integral part of most retailers’ paid search strategies, but the service has been on a long journey – and several name changes – to get where it is today. Join Joe Farley as he tracks the evolution of Google’s shopping search service. Beginnings: Craig Nevill-Manning and Froogle By the time […] Read More →

PPC Lead Generation Checklist – 13 Steps to Better Leads

PPC lead gen is an art form. But you don’t need to be a paid search Picasso to get more high-quality leads. Here, AdWords expert Zoe O’Neil shares her tried-and-tested lead generation checklist so you can identify the missing links in your strategy and fix the things that aren’t getting results. Strong calls to action […] Read More →

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