Monthly Archives: April 2015

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Why a PPC #Mobilegeddon Could Be a Good Thing

Since Google’s mobile-friendly algorithm launched last week, keen-eyed advertisers have spotted ‘mobile-friendly’ labels in paid search ads. Does this mean a PPC mobilegeddon is on the way, asks Alison Booth, and if so, might is actually be a good thing? Digital marketing’s pulse is racing, and it’s all because of mobile phones. Launched a week […] Read More →

Dynamic Keyword Insertion – Dos and Don'ts

Heard horror stories about dynamic keyword insertion? Dave Earnshaw explains how this oft-neglected paid search technique can work wonders for the right kind of business – if you follow our advice, that is… Dynamic keyword insertion (DKI) has a bit of a… ‘spotty’ reputation amongst PPC managers. In case you’re unfamiliar with the technique, it’s […] Read More →

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