Category Archives: Ad Groups

How to PPC: Creating New Ad Groups

Pay-per-click (PPC) beginners often seek Google AdWords help on setting up a new account or campaign, but what about an ad group? Do inexperienced account managers realise the benefits of ad groups? And how exactly do they go about creating them? Ad Groups Ad groups are integral components of an AdWords campaign. Beginners are advised […] Read More →

AdWords Basics: A Guide To Ad Group Statuses

Pay-per-click (PPC) specialists who manage large accounts or multiple campaigns in Google AdWords soon appreciate the importance of status. If ad group statuses are not monitored carefully, the success of entire campaigns may be compromised, especially if ad groups that were paused temporarily are forgotten about and never resumed, or low-performing campaigns that were meant […] Read More →

Getting Just The Right Ad Rotation Setup In AdWords

The importance of ad rotation in Google AdWords is realised sooner or later by most pay-per-click (PPC) account managers, especially those who deal with numerous campaigns and ad groups, but not everyone takes advantage of this extremely basic PPC feature. How Does Ad Rotation Work? Ad rotation enables account managers to determine how and when […] Read More →

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