Category Archives: Conversions

Landing Page Alterations to Lead You to Conversion Success

When you run a search marketing account, it can seem as though everything is very scientific, with a wealth of numbers and statistics about your account at your fingertips and everything focused on the figures. However, the elements of creativity which affect the way your account runs can be the most important when it comes […] Read More →

Four Things You Could Do To Improve Your AdWords Conversion Rate

In the world of pay-per-click (PPC) advertising, impressions and clicks are important, but conversions are the only true measure of success. Click-through rates (CTRs) tend to be significantly higher than conversion rates, however, which is why many account managers go in search of Google AdWords help to improve results. Provided below are four ways to […] Read More →

Five Benefits Of Google's Conversion Optimizer

Several years ago, Google provided AdWords users with a new pay-per-click (PPC) tool that was designed to improve the cost-effectiveness of conversions. So far as official Google AdWords PPC tools went, the new program, called Conversion Optimizer, appeared too good to be true at the time. Even today, Conversion Optimizer is one of the most […] Read More →

Five Considerations To Make When Setting Up A PPC Ad

Pay-per-click (PPC) advertising involves a degree of trial and error. Experienced account managers know what to do with a campaign initially, but success tends to result from a process of experimentation. Different bids, keywords and placements can be trialled, an ad copy edited and location extensions widened. The capacity to change important aspects of an […] Read More →

Adwords Conversion Tracking – A Helping Hand In the Bid for PPC Glory

Pay-per-click (PPC) advertising comprises a series of measurable events that together aim to increase sales, leads or exposure for website owners. Understanding how these events operate can enable campaign managers to adjust settings to maximise results. Impressions show how many times an ad is displayed for a given keyword, providing campaign managers with an idea […] Read More →

Are you making the most of seasonal PPC campaigns?

Running a website – especially a successful one – can provide a tremendous amount of advertising opportunities. There’s social media, blogging, emails, newsletters, and of course, pay-per-click campaigns. Known as one of the trickiest, yet most successful methods, websites of all sizes and ages are regularly adjusting their paid ad slots. But what about the Read More →

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