Category Archives: Keyword Bidding

Choosing A Bid Option Based On Your AdWords Campaign Goals

Many aspects of PPC marketing are incredibly time consuming – from the perpetual process of optimisation to the mass of monthly reports to be produced at the end of each month. However, Google AdWords’ flexible bidding strategies have proven to be something of a time saver for account managers. Here, PPC account executive Anisha Birdi […] Read More →

PPC Brand Bidding: Can I Bid On Competitor Brand Names as Keywords?

In this week’s post, Bidcops PPC whiz-kid Sam Thomas has some sage Google AdWords PPC advice: tread carefully when it comes to brand bidding! If you’ve ever been on Google, typed your brand name into the search bar, and then gazed in horror as no less than three of your competitors seem to appearing with […] Read More →

Three Ways to Edit Your AdWords Keyword Bids

Editing your keyword bids can be a long, drawn-out process when you are trying to make adjustments across an entire account, especially if you have a number of campaigns and hundreds of keywords to manage. There are a few ways to make the process easier without running the risk of overlooking something essential or getting […] Read More →

Don`t Forget To Bid On Long-Tail Keywords!

Including long tail keywords in your AdWords campaign can involve a lot of research and may appear to attract very few clicks. However, long tail keywords can represent some of the highest-converting elements of the account, so it is always worth including them. Managing long tail keywords can be a time-consuming job, as they can […] Read More →

AdWords Basics: Bid Types

Google AdWords users spend money every time their ads are viewed or clicked on by users. The basics of cost-per-view (CPV) and pay-per-click (PPC) advertising are relatively simple to grasp, but choosing how often ads appear and how much should be spent on each view or click requires a deeper understanding of bid types. In […] Read More →

How does Enhanced Cost-Per-Click (ECPC) bidding work?

One of the more interesting pay-per-click (PPC) tools provided by Google is the enhanced cost-per-click (ECPC) feature. Similar in focus to Conversion Optimiser, ECPC works by increasing bids for clicks that are deemed to be valuable. Though account managers might be reluctant to use a system that automates the process of raising bids, ECPC ensures […] Read More →

Two Benefits of the AdWords Traffic Estimator

Traffic Estimator is a popular Google AdWords tool that can help pay-per-click (PPC) account managers change the focus or direction of campaigns. The program works by estimating the performance of bids and keywords in test campaigns. Based on actual data, Traffic Estimator provides account managers with a reliable insight into the performance of different ad […] Read More →

Managing Top Traffic Keywords in Google AdWords

When managing high-traffic keywords you need to take into account that, because of their popularity, you will probably have to bear a substantial cost by association. High-traffic keywords necessarily generate a lot of clicks, which, in a PPC AdWords campaign can quickly eat into your budget. Effective control of these terms is necessary to give Read More →

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