Category Archives: Keywords

Match Point – Modified Broad Match Vs Phrase Match

How do you know what keyword match types will garner the best results out of your AdWords campaign? And what really IS the difference between modified broad and phrase match? Sam Thomas takes a closer look at the two keyword types. Keywords come in various guises – exact, phrase match, modified broad and broad match. […] Read More →

Dynamic Keyword Insertion – Dos and Don'ts

Heard horror stories about dynamic keyword insertion? Dave Earnshaw explains how this oft-neglected paid search technique can work wonders for the right kind of business – if you follow our advice, that is… Dynamic keyword insertion (DKI) has a bit of a… ‘spotty’ reputation amongst PPC managers. In case you’re unfamiliar with the technique, it’s […] Read More →

Locating The Long-Tail Keywords To Lead You To PPC Success

Account managers who appreciate the value of long tail keywords will also know that writing a comprehensive list of them can be a tricky and time-consuming process. There may be some which seem fairly obvious, but it is often those which surprise you that can drive the most traffic to your site, or which could […] Read More →

The Benefits of Branded PPC Keywords

For the majority of AdWords account managers, the list of potential keywords seems never ending. It may feel as though there are endless permutations of the phrases which drive traffic, but in reality only a small proportion of keywords actually drive qualified traffic. Even for campaigns where conversion isn’t the primary goal, driving traffic that […] Read More →

AdWords Basics: Improving Your Choice of Keywords

Beginners to Google AdWords can be forgiven for assuming that the task of setting up a pay-per-click (PPC) campaign is easy. In truth, it is easy. Google makes life quite simple for those who are new to the game. But setting up a successful campaign requires a little more effort than loading a PPC tool, […] Read More →

Stuck For Keyword Ideas? Use the AdWords Keyword Tool!

Choosing keywords ought to be simple, but it rarely is in practice. Website owners often select keywords on the basis of what they know about their business or industry, whereas pay-per-click (PPC) account managers tend to base choices on measurable data. Sometimes conflict arises between website owners and account managers when choosing keywords. Sometimes indecision […] Read More →

The Importance of PPC Ad Relevancy

Google AdWords help is available on just about every topic relating to pay-per-click (PPC) advertising, but sometimes account managers neglect the basics when managing a campaign. Though Google’s help pages highlight the importance of ad relevance, busy, distracted or inexperienced account managers often risk the success of entire campaigns by failing to keep ads relevant. […] Read More →

A What's What Of Keyword Statuses In Adwords

Pay-per-click (PPC) professionals often seek Google AdWords help on relatively complicated or arcane subjects, not least when they attempt to understand Quality Score in more depth. But sometimes the simplest features of a system cause the most confusion. In the case of keyword statuses in AdWords, PPC professionals may expect to know what they are […] Read More →

BidCops Data Shows Ad Position Could Affect Conversion Rates

Now that BidCops is three months old, we’ve pooled together a massive amount of anonymous data from reports run with the PPC tool. And when we say ‘massive’, we mean massive. It’s humungous. Nonetheless, our PPC experts wasted no time in extracting some interesting paid search insights. One of the key things we noticed was […] Read More →

Pausing Keywords In PPC Accounts – When Is It Appropriate?

Much to the dismay of pay-per-click (PPC) account managers, official Google AdWords advice on the topic of pausing keywords is somewhat limited. Why should keywords be paused? When should they be resumed? What effect does a paused keyword have on Quality Score? Pause or Delete? The difference between pausing and deleting keywords is predominantly symbolic. […] Read More →

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