Category Archives: Match Type

How Does The Broad Match Modifier Affect Traffic And Clicks?

Five keyword match types are used in Google AdWords: negative match, exact match, phrase match, broad match and broad match modifier. Negative match prevents ads from appearing in search queries that include the specified keywords; for example, if ‘coupons’ is chosen as a regular keyword and ‘free’ as a negative keyword, a user who searches […] Read More →

The Benefits of Exact Match

The basics of pay-per-click (PPC) advertising ought not to confuse beginners. Though Google AdWords help may be sought on more advanced topics, most account managers should be able to work out how to create a campaign, set up an ad group and add one or two keywords. They should also know that ads may appear […] Read More →

The Benefits of Phrase Match

Deciding on a group of keywords to promote via pay-per-click (PPC) advertising can be a challenge. But choosing between the three available match types in Google AdWords is arguably even more difficult, if only because the decision will affect the entire flow of traffic generated by ads. Beginners to PPC advertising should always seek Google […] Read More →

Google Keywords: What kind of AdWords match type are you?

So, now we know more about keyword match types in Google AdWords, and why they are absolutely vital in a pay per click marketing campaign, it’s probably worth looking at why they even exist. If you sell blue shoes, surely customers are smart enough to find your products via Google? Especially if you’re using the […] Read More →

How to PPC: keyword match types

When it comes to running a PPC campaign, your selection of AdWords keyword match types is vital. There are four in total – broad; phrase; exact and broad match modifier – and they all differ significantly. Campaign performance can hinge on your choice of keyword match types. So in order to understand how to run […] Read More →

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