Category Archives: Social Ppc

Instagram Turns On Advertising API

Instagram is now offering digital marketers another advertising vehicle, after the Facebook-owned photo-sharing app turned on its advertising API last week. The popular app could well have the credentials to rival Google and Twitter for online ad spend, according to some industry analysts. eMarketer has forecast the app could generate $595 million in ad revenue […] Read More →

3 Ways PPC Can Improve Your Content Marketing

Many businesses see PPC and content marketing as separate disciplines. However, as Anisha Birdi explains, paid advertising can not only help boost your content’s reach, but can also help your creative team produce better content… 1. Paid Social is Perfect for Passive Content Consumption Paid social advertising is tailor-made for content distribution. Search, not so […] Read More →

LinkedIn Ads – An Overlooked PPC Marketing Opportunity

LinkedIn recently revealed that it had more than 300 million users worldwide. However, despite its popularity, it’s gone overlooked by many marketers. In this post, paid search manager Alison Booth examines the benefits of advertising on the site, and the considerations marketers should consider before starting any campaign. When it comes to paid ads, most […] Read More →

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