Category Archives: Text Ads

Callout Extensions: Do They Improve PPC Click-Through Rate?

When callout extensions launched back in September, Google cited a case study claiming a nine per cent increase in conversion rates. But do they have an impact on other key metrics, like click-through rate (CTR)? Anisha Birdi investigates… Even if you’re unfamiliar with callout extensions by name, you’ve almost certainly have seen them by now […] Read More →

What Makes A Great PPC Ad?

What makes a pay-per-click (PPC) ad good can be summarised in a few words. Identifying a poor-quality ad is even less of a challenge, not least because it is likely to attract few, if any, clicks. But what about great PPC ads – how can website owners and campaign managers write the perfect copy for […] Read More →

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