Tag Archives: Dynamic Keyword Insertion

Dynamic Keyword Insertion – Dos and Don'ts

Heard horror stories about dynamic keyword insertion? Dave Earnshaw explains how this oft-neglected paid search technique can work wonders for the right kind of business – if you follow our advice, that is… Dynamic keyword insertion (DKI) has a bit of a… ‘spotty’ reputation amongst PPC managers. In case you’re unfamiliar with the technique, it’s […] Read More →

Strengthening Your Ad Copy to Strengthen Results

Although the criteria for writing ad copy in AdWords can seem restrictive, account managers ought to remember that the quality of content is incredibly important. As one of the factors that contribute to the success of your campaigns, it is vital to make every word count. Although it takes practice to produce succinct ads which […] Read More →

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